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PERSUASION: How to Change People’s Minds episode artwork

EPISODE · Jul 28, 2020 · 49 MIN

PERSUASION: How to Change People’s Minds

from The Next Big Idea · host Next Big Idea Club

Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.

What this episode covers

Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.

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PERSUASION: How to Change People’s Minds

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Frequently Asked Questions

How long is this episode of The Next Big Idea?

This episode is 49 minutes long.

When was this The Next Big Idea episode published?

This episode was published on July 28, 2020.

What is this episode about?

Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a...

Can I download this The Next Big Idea episode?

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