Digital Persuasion: How to Write Messages People Actually Answer | Erin King

Send us Fan MailMost business messages are ignored for one simple reason: they focus on the person sending them rather than the person receiving them.In this episode, Peter Boolkah speaks with Erin King, three-time entrepreneur and author of Digital Persuasion, about communicating more persuasively through email, text messages, social media and other digital channels.Erin explains why people communicate differently from behind a screen and introduces the PUB method: make every message personal, useful and brief.You’ll discover:Why we are considerably less persuasive through digital messages than we are face to faceHow physical distance and delayed responses change the way people communicateWhy people talk about themselves far more frequently onlineHow the first ten words determine whether somebody opens or ignores your messageWhy “It looks like you…” can be such an effective openingHow to eliminate the “I bombs” that weaken emails and sales messagesWhat it means to make a message genuinely useful to its recipientWhy brevity helps your communication stand outHow to monitor your I-to-you ratioHow the PUB method applies to sales, marketing, leadership and internal communicationHow to translate natural, in-person charisma into effective written communicationThere is also an important founder-dependency lesson here.When every decision, instruction and motivational message depends on the founder’s personal charisma, the business cannot communicate effectively without them. A clear communication framework helps managers lead consistently, reduces misunderstandings and prevents the owner from becoming the company’s permanent translator.Poor communication also creates its own Hamster Wheel Trap®: unanswered emails, repeated explanations, unnecessary meetings, constant chasing and work that has to be done twice.Better messages do more than generate replies. They give people the clarity to act without waiting for the founder.CONNECT WITH ERIN KINGWebsite: https://erinking.comDigital Persuasion:https://scribemedia.com/published-books/digital-persuasion-sell-smarter-in-the-modern-marketplaceCONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com