Persuasive Petersen: How to make a lasting impact for patients at every stage of product development

Emma hosts another edition of PEP Talks, featuring Dr. Gudula Peterson, the global patient engagement lead at Grunenthal. Gudula shares her extensive experience in the pharmaceutical industry, highlighting her journey from compliance to patient engagement. She discusses the evolution of patient involvement in clinical trials, emphasizing the importance of integrating patient perspectives early in the process. Gudula also reflects on her roles at Grunenthal, including her work in governmental affairs and patient centricity, and the impact of collaborative projects like the Societal Impact of Pain platform. She underscores the need for structured patient engagement practices and the benefits of professional societies like ISPEP. Gudula concludes by sharing her motivation and the importance of teamwork in advancing patient engagement.