PESO: Paid Earned Shared and Owned Media with Gini Dietri...

What this episode covers

Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. • Breaking down the silos between these essential media types • Pairing 2 elements of PESO to get rolling • The future of the model Join us over on the Social Geek podcast for part 1 of our conversation available now.Special Guest: Gini Dietrich.

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Frequently Asked Questions

How long is this episode of Franchise Freaks?

This episode is 15 minutes long.

When was this Franchise Freaks episode published?

This episode was published on June 2, 2025.

What is this episode about?

Gini Dietrich joins the podcast with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. • Breaking down the silos between these essential media types • Pairing 2 elements of PESO to get...

Can I download this Franchise Freaks episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.