Peso Pluma's Whirlwind Week: New Music, Atlas FC Rumors, and Celebrity Buzz

Peso Pluma BioSnap a weekly updated Biography. Peso Pluma has had a whirlwind week that blends music, business rumors, and plenty of social buzz. On Friday, he dropped “Tulum,” a vibrant norteño-pop single with Grupo Frontera, complete with a visually playful beachside video. The song is already generating serious attention in the Música Mexicana world as both Peso and Frontera’s Adelaido Solis croon about bittersweet love and lost time, a collaboration that Rolling Stone called a “joint slay.” This release follows the momentum from Peso’s recent album “Exodo,” which he has described in interviews as a significant leap in both his vocal and personal growth since his last project, “Genesis.” But it’s not just his music setting headlines ablaze—Peso Pluma is now at the center of major sports-business speculation. According to beIN Sports and Marca, Peso Pluma is rumored to be a potential investor for Atlas de Guadalajara, one of Liga MX’s storied football clubs, alongside boxing superstar Canelo Álvarez. The news exploded after Grupo Orlegi made official its intention to sell the club, with Peso’s deep lifelong support for Atlas and his candid statements about loving the team adding fuel to the fire. While no formal offer has yet been made, local fans and the media are treating Peso and Canelo as the people’s dream candidates to take the reins at Atlas and breathe life back into the club’s connection with its passionate base. If these business moves materialize, the combination of cultural impact, celebrity, and local loyalty could mark a long-term turning point for both the team and Peso himself. On the personal front, Peso Pluma continues to attract tabloid attention. His former relationship with Argentine singer Nicki Nicole is again making waves, with outlets like People and The Independent revisiting her cryptic posts about “respect” and heartbreak after their breakup, which stemmed from sightings of Peso with another woman at a Vegas casino during the Super Bowl. While the pair has not been seen together since attending NBA and Grammy events earlier this year, the breakup chatter remains a sidebar to his main story. Meanwhile, Peso is plenty visible on social media. Fans have been buzzing on Instagram with calls for more collaborations, particularly with Ivan Cornejo, and Peso was spotted enjoying a yacht moment with Kenia Os, spurring playful dating rumors, though nothing substantiated. On the tech front, there’s a nod to Peso Pluma as part of the wave of artists exploring direct fan engagement through SMS, per recent updates from SoundCloud. All told, Peso Pluma’s star keeps rising, balancing hard-hitting new music, high-profile business rumors, and ever-present personal intrigue. The past week’s headlines blend the promise of stadium anthems with the risk and reward of sports ownership, demonstrating just how far Peso’s influence now extends—far beyond corridos, into the fabric of Mexican pop culture and business. Get the best deals This content was created in partnership and with the help of Artificial Intelligence AI.