Pest Perspectives – Episode 48 Gabriel Bustos | Co-Founder of Hector Home Services Marketin

Pest Perspectives – Episode 48Gabriel Bustos | Co-Founder of Hector Home Services MarketingIn Episode 48 of Pest Perspectives, host Shaun Muller sits down with Gabriel Bustos, Co-Founder of Hector Home Services Marketing, to break down what actually drives sustainable growth for home service businesses.This episode cuts through marketing noise and focuses on real-world strategies that help contractors generate better leads, book more jobs, and build long-term trust in local markets.Why trust matters more than traffic when it comes to local leadsWhy rankings and clicks don’t always translate into booked workThe habits and systems behind contractors who stay fully bookedAI for contractors: what’s worth using, and what to ignorePractical ways AI can support business growth without replacing human judgmentHow local SEO and digital ads should work together for real ROIBefore founding Hector, Gabe ran multiple businesses himself and learned first-hand that great service alone isn’t enough without effective marketing. That experience shaped Hector into a no-nonsense agency focused on measurable results, not gimmicks.Hosted by Shaun Muller, a UK-based pest control business owner, Pest Perspectives explores the real challenges and opportunities facing local service professionals from marketing and operations to leadership and growth.🔗 Hector Home Services Marketinghttps://hectorhomeservicesmarketing.com/shaun muller is technician and director of oakham pest control ltd🔗 Oakham Pest Control Ltdhttps://www.oakham-pestcontrol.co.uk/