Pet Food goes Organic

In this episode of Globalcast, Florian Heyden, Senior Research Analyst at Euromonitor discusses the recent trend of adding organic ingredients to pet food. Heyden gives a case study of the trend in Germany, and then explores the organic trend in the worldwide pet food market.Hear about:How sales of organic food in Germany are impacting the pet food marketWhy the packaged food market often affects the pet food market in different countriesHow the organic trend is impacting the sales of pet food worldwideThe future of organic pet foodLots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.