Pet Humanization Continues to drive the Global Pet Care Market

There are many faces to the pet humanization trend, states Paula Flores, Head of Global Petcare Research at Euromonitor. The trend, which observes that more pets are being treated as members of the family, has manifested itself in the growth of products such as premium pet food. However, owners are taking the trends to other levels, with products such as dog houses that are miniature versions of owner's houses, and the first television channel for dogs.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.