Pet Photography Pricing: Why Generic Content Keeps You Cheap

Back when I charged around $250 a session, my marketing sounded like every other pet photographer's. Pet photography pricing works differently now, and generic AI content can do the same damage that generic marketing always did: it makes you impossible to tell apart from anyone else.In this episode I'm breaking down why generic content, including lazy AI-generated content, makes you blend in with the big ocean of photographers, and why that's the real reason you can't raise your prices, not your market, not your niche. I get into what AI slop actually looks like, the anchor line I keep coming back to (using AI isn't the problem, using it lazily is), and how consistent branding and positioning since 2023, not AI, is what actually lets you charge for the artwork instead of the files.In this episodeWhy generic content leaves price as the only thing left to compare you onThe mindset issue behind "nobody in my market will pay more"What AI slop actually looks like: emojis, short sentences, "this is not X, it's Y," and em dashes everywhereUsing AI isn't the problem. Using it lazily is.How I turn 15 to 20 minutes of voice notes into content with a human-first process, not a copy-paste promptWhy consistent branding and positioning, not AI, is what let one of my mastermind clients land a $9,000 sale from a single clientWhy I use AI in my own business, and where my line isOne thing to try this weekOne thing to try this week: read your last five captions or emails back and ask honestly, could any pet photographer have written this? If yes, that's the gap.Links and Resources MentionedRegister for the free live Claude workshop, Thursday 30 July: inajphotography.com.au/claude-workshopFree Claude workshopOn Thursday 30 July I'm running a free live workshop. We build a slim context file so AI actually knows your real business, then your own Brand Voice DNA, so AI finally writes like you instead of like everyone else. Live on Zoom, 10am AEST (Wednesday 29 July, 8pm ET / 5pm PT), replay up for 72 hours.Register here: inajphotography.com.au/claude-workshop💬 Join the Pet Photographers' Collective (free community)A free community for pet photographers who want to build a profitable, sustainable business with less overwhelm. Inside, I share practical marketing tips, business lessons and mindset shifts, and free resources.Join here: skool.com/pet-photographers-collective-3125📲 Connect with meInstagram: @inaj.thepetphotoceoEmail: [email protected] Consistent Bookings Audit: inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers: inajphotography.com/for-photographers