Pet Proov

In today’s episode we’re digging into puppy sales online and the founders of a new verification app called Pet Proov. Following a tragic experience Kate Margolis teamed up with Garry Clarke to invent a new system that can verify a breeder online to offer peace of mind that you won’t be scammed. Along with their aim to stop unscrupulous breeding, profits and scamming, Pet Proov helps re-homing centres verify their adopters. The technology can help in verify dog sitters, walkers, trainers and the whole sector that’s currently lacking in regulation.We’re also joined by Ira Moss, CEO of All Dogs Matter - London’s leading independent rescue and re-homing charity of dogs and sometimes cats too! We discuss the need verification in certain situations, now we’re more reliant of digital technology. All in a bid to increase ethical and responsible dog ownership in the UK.For more info go to petproov.com and alldogsmatter.co.ukThank you to the good people at Antinol. We're super proud to be collaborating with them and you can enjoy at 10% discount on your purchase by using our promocode ANNAWEBB. Remember - you're supporting A Dog's Life by supporting our proud sponsor!For more about Anna go to annawebb.co.ukMusic and production by Mike Hanson for Pod People ProductionsCover art by JaijoCover photo by Rhian Ap Gruffydd at Gruff PawtraitsTo advertise on or sponsor A Dog's Life email: [email protected]