Pete Blackshaw interviews Jeff Einstein & Mike Fitzsimmons

Pete Blackshaw interviews Jeff Einstein & Mike Fitzsimmons. Jeff Einstein's roots as a digital marketing pioneer date way back to 1984, when he co-founded Einstein and Sandom, Inc. (EASI), the nation's first interactive advertising agency, acquired by DMB&B; in 1994. EASI was the first digital marketing company in what later became NYC's multi-billion dollar Silicon Alley new media industry. Mike Fitzsimmons, as CEO of Delivery Agent, the leader in shopping enabled programming and measurement for television shows, movies, sports, and music videos, he has developed and commercialized the only multi-media platform targeted to connect viewers with products "seen on" their entertainment option of choice.