Pete Foldes on Building True Wealth Beyond Income

In this episode of Founders Future, with host Nick Cicciari, we sit down with Pete Foldes, founder of Pluton Life, to explore his unconventional journey from hustling through dozens of jobs—including dealing high-stakes poker—to becoming a trusted voice in financial literacy and wealth-building. Pete shares how early exposure to money management, combined with real-life wins and losses—like making his first million at 25 and losing it shortly after—shaped his philosophy around true wealth and long-term financial stewardship.He dives into the dangers of lifestyle inflation, the difference between earning money and building sustainable wealth, and why many high earners still struggle financially without a clear plan. Pete emphasizes the importance of aligning finances with purpose, values, and long-term impact, introducing a broader definition of wealth that includes health, relationships, and fulfillment. He also shares how he grows his business through strategic partnerships and his vision to create a holistic wealth ecosystem that supports entrepreneurs beyond just finances.