Pete Hoekstra, United States Ambassador to Canada, on Trade, Food Security & the Future of Canada-U.S. Trade Relations

In the Season 6 regular season finale of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois welcome Pete Hoekstra, United States Ambassador to Canada, for an exclusive and wide-ranging conversation about the future of Canada-U.S. food trade, agriculture, supply chains and North American economic cooperation. While The Food Professor Podcast isn't a political show, few relationships matter more to Canada's food economy than its partnership with the United States. Ambassador Hoekstra offers a candid look at his role representing the Trump administration in Ottawa, explains the work of a modern ambassador, and shares his perspective on the ongoing CUSMA (USMCA) review, agricultural trade priorities, supply management, cross-border investment, and strengthening North American food supply chains. The discussion explores why resilient supply chains have become a strategic priority, the importance of Canadian agricultural exports to American consumers, opportunities for future collaboration in critical minerals, energy, manufacturing and food production, and how both countries can continue building one of the world's largest and most integrated trading relationships. The conversation also tackles the Gordie Howe International Bridge, provincial restrictions on U.S. alcohol sales, touches on Canada's supply management system, and the broader outlook for Canada-U.S. relations as negotiations continue. Whether you agree or disagree with the Ambassador's positions, this thoughtful interview provides listeners with valuable insight into how the United States views its relationship with Canada and why food, agriculture and trade remain central to that partnership. Before the interview, Michael and Sylvain break down another busy week in food and agriculture news. They examine how El Niño-driven heat and drought could affect crop production and food prices, discuss the Canadian Food Inspection Agency's latest report on their crackdown on food fraud and product authenticity, review the Grocery Code of Conduct's first public report, and explore the growing global demand for dairy protein as processors struggle with whey shortages amid Canada's supply management system. The episode also covers Rhode Island's new self-checkout legislation, the ongoing Metro labour dispute in Quebec, innovative flavour marketing from Miss Vickie's, and reflects on another remarkable season of conversations with leaders from across Canada's food, retail and agriculture sectors. Thank you for joining us throughout Season 6. While our regular season concludes here, we'll continue bringing you fresh episodes recorded live from SIAL Canada in Montreal throughout the summer before returning this fall for another exciting season of The Food Professor Podcast. About UsDr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.