Pete Markey: Big change starts small
from The Unstuck Podcast Hosted by Magnetic
How do you make big things happen when you can't change everything at once? In this episode of Unstuck, Jenny Burns sits down with Pete Markey, Chief Marketing Officer at the University of Nottingham and former CMO of Boots, TSB, Aviva and the Post Office, to explore what it really takes to get change moving inside big organisations. From earning trust through small wins to finding the hidden rockstars in your team, Pete shares what he's learnt about building momentum, bringing people with you and knowing when to push for change. Drawing on his experience across some of the UK's biggest brands, including how he grew the marketing budget at Boots by 35%, they explore why you don't always need more money or a grand transformation plan to get started and how proving what works today can open the door to much bigger things tomorrow.
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