Peter Barclay: Changing the perception of sales, one business at a time all across Scotland

From Sales Struggles to Strategic Growth: Peter Barclay, Sales Geek Scotland, Helping change the perception of sales.. In this week’s episode of Risking It All, we sit down with seasoned business leader Peter Barclay, a sales strategist and fractional sales director with over 30+ years of experience helping businesses grow from the inside out Peter shares the real-world lessons that shape his journey from his early days in sales, to helping both family-run firms and global PLCs scale their operations and now, helping SME's all across Scotland to improve sales output using effective sales leadership & training, You’ll hear: 🔍 What it really takes to build a high-performing sales engine 📈 How to turn sales challenges into strategic business wins 💡 The mindset shifts that separate passive leaders from growth drivers 🎯 Actionable insights you can apply today to boost your revenue and team performance Whether you’re a founder, sales leader, or entrepreneur looking to scale smarter, this conversation unlocks the practical playbook for sales-led growth. 👉 Don’t miss Peter’s stories of risk, resilience, and results and how embracing strategic sales leadership can transform your business.