Peter Dering of Peak Design: Building a $100m+ Brand with...

What this episode covers

Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business. 00:00 Intro 04:08 Peak Design's History & Office Space 07:07 From Humble Beginnings to Industry Leader 14:27 Navigating Business Without Investors 26:29 Climate Neutral: A Deep Dive into Carbon Offsetting 39:59 Controversies of Carbon Markets 44:02 Addressing Greenwashing 47:36 PFAS 52:22 Future of Peak Design 01:10:20 Creative Employee Compensation Plans 01:15:54 The Power of Branding

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How long is this episode of Ted Hesser Podcast?

This episode is 1 hour and 18 minutes long.

When was this Ted Hesser Podcast episode published?

This episode was published on May 22, 2024.

What is this episode about?

Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business. 00:00 Intro 04:08 Peak...

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