Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.

Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business.  00:00 Intro 04:08 Peak Design's History & Office Space 07:07 From Humble Beginnings to Industry Leader 14:27 Navigating Business Without Investors 26:29 Climate Neutral: A Deep Dive into Carbon Offsetting 39:59 Controversies of Carbon Markets 44:02 Addressing Greenwashing  47:36 PFAS 52:22 Future of Peak Design 01:10:20 Creative Employee Compensation Plans  01:15:54 The Power of Branding