Peter Drucker quote on effectiveness

There is nothing so useless as doing efficiently something that should not have been done at all

- Peter Drucker

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In so many cases, companies try to continually improve the efficiency of their processes, instead of asking the harder question of whether the outcome of the processes is still worthwhile at all.

When starting out an innovation process, you can ask yourself if it is better to focus on:

• Efficiency: By improving your processes and structures to achieve more with less (usually as a cost-cutting measure, and often to the detriment of innovation)
• Effectiveness: By doing the things which will provide your current and future customers with more value, even if they are different from your current offering.

To read the full article, go to https://www.ideatovalue.com/lead/nickskillicorn/2019/02/peter-drucker-on-the-importance-of-doing-the-right-type-of-work/ 

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