Peter Hoppenfeld - Why you need to remove the word partner from your vocabulary

What happens when you get a master strategist, legal expert and advisor to some of the biggest names in the thought leader/entrepreneur world to come on your show again? Well you get this episode where Peter Hoppenfeld answers my questions ranging from starting a business to growing a business to what word never to use in business to one of the best summaries on Intellectual property I have ever heard. Don't believe me on all we covered? I was getting texts and people were chatting during the livestream with questions and comments. I had many more questions but we ran out of time. Peter Hoppenfeld is widely recognized as the "go to" attorney and advisor in the representation of direct marketers, speakers, authors, information marketers, "thought leaders," entrepreneurs and domestic and international training companies and their founders in all aspects of their legal and business affairs. Peter is a seasoned transactional, commercial attorney with direct marketing, internet marketing, distribution, licensing, marketing, branding and operational expertise. On a daily basis, Peter helps authors, speakers, entrepreneurs, business owners and thought leaders create effective marketing, merchandising and expansion strategies. His mission is to rapidly, smartly and strategically grow people's businesses, reach and revenues. Peter's been described as "a lawyer who understands marketing and a marketer who happens to be a lawyer". www.peterhoppenfeld.com For more episodes and insights, checkout https://www.laurasteward.com Subscribe to my podcast at: https://podcasts.apple.com/us/podcast/its-all-about-the-questions/id1008520291 Order my book: https://www.amazon.com/What-Would-Wise-Woman-Questions/dp/1614483442