Peter Kirk And Darren Discuss Indigenous Storytelling In Marketing And Advertising

Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous with the 3% who are. They develop creative strategies that communicate to all of Australia and de-risk how companies and brands engage with the world’s oldest storytellers, enriching the nation’s view of itself. Peter shares the benefits and challenges of working with Indigenous creators and storytellers and the fundamental changes we need to make as an industry, brand leaders and individuals to access this benefit directly and maximise the performance of genuine and authentic storytelling.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.