Peter Rojas, New Products at Mozilla, on Why Ideas Don't Decide Success

from Between Two COO's with Michael Koenig · host Peter Rojas, Michael Koenig

Watch on YouTube. Peter Rojas has built new things at almost every scale there is, and he planted the seed for this show years ago in an email to Michael. In this episode, Peter and Michael discuss: How building new products inside a big company differs from a startup, and why you have to invest ahead of traction Why corporate product development is a harder numbers game than a venture portfolio AI, vibe coding, and the Mozilla Pioneers program for widening the top of the funnel Why incumbents keep losing the next technology wave Why coordination breaks down at scale, and the clarity that fixes it About Peter: Peter Rojas co-founded Gizmodo and Engadget, two publications that changed how people understand technology. He has been an operator and investor across AOL, Meta, and BetaWorks, where he was a founder and VC. Today he leads new product development at Mozilla and runs Mozilla Pioneers. 00:00 Cold open 01:46 The email that started the show 03:33 Startup vs building inside a company 06:57 The corporate product numbers game 11:03 Vibe coding and Mozilla Pioneers 15:13 When a trusted brand is the advantage 18:04 Why incumbents lose the next wave 21:58 Meta's metaverse bet vs AI 25:44 If I were running Meta 29:02 Was the VR bet a failure 30:27 Why coordination breaks at scale 35:07 Fear, focus, and the CEO filter 38:56 How Mozilla runs on KPIs 40:30 The founder who hid his idea 46:33 Where to find Peter Resources mentioned: Mozilla Pioneers: https://newproducts.mozilla.org/mozilla-pioneers/ WordPress: https://wordpress.org Lovable: https://lovable.dev Replit: https://replit.com Claude Code: https://www.anthropic.com/claude-code Rec Room: https://recroom.com Connect with Peter: LinkedIn: https://www.linkedin.com/in/peterrojas/ Connect with Michael: LinkedIn: https://www.linkedin.com/in/michael-koenig514 Building Helm: https://helmapp.ai Subscribe to Between Two COOs: Apple Podcasts: https://podcasts.apple.com/us/podcast/between-two-coos/id1635533318 Spotify: https://open.spotify.com/show/2NjVgGm6mqLPEbJUvHnHEH Newsletter: https://betweentwocoos.com Watch on YouTube.

What this episode covers

Peter Rojas co-founded Gizmodo and Engadget, invested as a VC at BetaWorks, and ran new products at Meta. Now leading new products at Mozilla, he joins Michael Koenig to break down what determines success or failure for new products and companies, how building new products inside a big company differs from a startup, why coordination is the real constraint at scale, and the strangest founder decision he has ever seen.

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Peter Rojas, New Products at Mozilla, on Why Ideas Don't Decide Success

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This episode is 46 minutes long.

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This episode was published on June 16, 2026.

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