EPISODE · Oct 25, 2016 · 31 MIN
Peter Rowe And Darren Discuss The Commercial Management Of Marketing
from Managing Marketing · host TrinityP3
Peter Rowe is a commercial and marketing professional who chats with Darren on his role as a commercial manager within marketing and the importance of applying commercial management disciplines to the marketing function as a way of proving performance and value. He shares some of the challenges and issues for procurement, marketing and the organisation in making the transition. https://www.trinityp3.com/2016/11/commercial-management-of-marketing/
What this episode covers
Peter Rowe is a commercial and marketing professional who chats with Darren on his role as a commercial manager within marketing and the importance of applying commercial management disciplines to the marketing function as a way of proving performance and value. He shares some of the challenges and issues for procurement, marketing and the organisation in making the transition. https://www.trinityp3.com/2016/11/commercial-management-of-marketing/
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Peter Rowe And Darren Discuss The Commercial Management Of Marketing
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