Peter Scherr, Vroom

What does buying a used car look like in the digital age? For Peter Scherr, CMO of Vroom, the answer lies not with the traditional dealership experience, but with a purchasing journey that takes place entirely online.    On the latest edition of Hidden Layers, I sit down with Peter to discuss how his company has been able to take something nearly universally loathed - the car buying experience - and reinvent it to provide transparency, assurance and convenience to the consumer. We also talk about how Vroom uses data and AI to manage their inventory and ensure their vehicles are priced appropriately.