Peter Schreyer: Visionary Car Designer, Recovering Petrol Head

Legendary car designer Peter Schreyer, Head of Design Management at Hyundai Motor Group, knows what it takes to design cars that people love. Now he’s committed to supporting a more sustainable transportation industry. Find out how he got his start in design, where he finds his creative inspiration and why the most exciting thing about the future of designing cars might not be in designing cars at all. Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Read more from Peter and find episode transcripts (https://fro.gd/37VTgfr)Download Building a Studio Culture of Critique: A frog guide to creative critique by Executive Design Director Halle Kho (https://fro.gd/2J5oAjv) Audio Production: Richard Canham (https://www.richardcanham.com/)