Peter Taunton - Founder Snap Fitness and Lift Brands

Born in Willmer, Minnesota Peter Taunton was the youngest of 7 children. He went from small-town Minnesota to a pioneer in the fitness industry. In 2003, he had a vision: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. But he didn’t stop, there he has acquired and founded several brands to round out the consumer-fitness experience: 9Round, Farrell’s, YogaFit, STEELE Fitness, Fitness On Demand. Together with the Snap Fitness brand, they comprise the world’s largest wellness franchise organization. In 2010, he was named an Ernst and Young “Entrepreneur of the Year.” His companies have also been featured for six years running in such prestigious industry lists as Entrepreneur 500, Inc 5000, Top Global and Franchise 500. In this episode we talk about his early years as a raquetball professional, the idea of Snap Fitness and how he grew it to what it is today. This is How Peter Got Here Picture Credit