Peter Williams - Founder of Aubin. Men's clothing brand celebrating British style and design.

My guest this week is Peter Williams, the Founder & Chairman of Aubin & Wills. It was fascinating to move my focus onto men’s fashion and retail and to talk to a true trailblazer. Peter founded Jack Wills in 1999 and then (the first incarnation of) Aubin & Wills 9 years later. Aubin & Wills was a ‘big brother/sister’ brand to Jack Wills, with a more grown-up’ aesthetic. The clothes looked great, they were high quality and were made to last.After selling the Jack Wills brand a few years ago, Peter is now back, with Aubin 2.0. The focus is solely on men and the clothes are every bit as good (if not better) than they were before. The brand is all about celebrating British style and design. We discuss the comeback, men’s style, ‘slow fashion’, how the landscape has changed and of course we talk about Peter’s bathroom essentials. During our chat Peter mentioned the following products:Kiehls - Facial Fuel Moisturiser https://www.kiehls.co.uk/mens/category/moisturisers-for-men/facial-fuel-energizing-moisture-treatment-for-men/555.htmlKiehls - Age Defender Eye Creamhttps://www.kiehls.co.uk/skin-care/category/eyes/age-defender-eye-repair/KHL415.htmlLa Roche Posay - Anthelios Ultra Light Fluid SPF50https://www.superdrug.com/skin/sun-care/sun-protection-creams/la-roche-posay-anthelios-ultra-light-invisible-fluid-spf50/p/817522Jack Wills Fragrance - (currently unavailable)You can find Aubin & Wills on Instagram here: https://www.instagram.com/aubinandwills/You can shop the range here:https://aubinandwills.com/- - - - - - - - - - - - - - - - - You can follow me @maninthemirrorpod on IG:https://www.instagram.com/maninthemirrorpod/——————————————————————————————————Special thanks to: Anders Sundberg for sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music. Hosted on Acast. See acast.com/privacy for more information.