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Sep 25, 2016 1 min

Peterangelo Vallis On Marketing

from California Ag Today Hosted by California Ag Today

Peterangelo Vallis has an astute and positive viewpoint on California Agriculture. Here he looks to the Almond Board of California as an example of great marketing, and suggests that California Agriculture collect a penny a pound on most commodities to build some positive awareness of farmers in California with a billboard campaign.

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Peterangelo Vallis On Marketing

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This episode was published on September 25, 2016.

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