PETH: From scam to scale - Building the UK’s biggest towel brand from the oceans plastic BY HIMSELF

Welcome to Episode 2 of Business Diaries - Real Startup Stories. Joined by Jordan, the founder of PETH, who’s on a mission to build the UK’s biggest towel brand while cleaning the world’s beaches of plastic bottles. From starting just 3 years ago to now selling over 100,000 products, Jordan has faced scams, navigated manufacturing in China, expanded into new countries, and launched a wholesale line… all as a one-man band. In this episode, we dive into the highs, lows, struggles, and future plans of a REAL startup. Jordan shares the full story of how he built a global brand from scratch, learning everything he knows through the power of YouTube. The snowball effect that propelled his growth, and the lessons learned along the way. A real startup story like no other. If he can do it, why can’t you? Follow the journey as we explore the good, the bad, and the ugly of entrepreneurship and taking the first step towards chasing your dreams. Like I’ve said before, I’m still learning and progressing in my own journey and it’s beautiful you get to experience it with me. This episode went so much better than the first, but yes… I am aware Jordan is out of focus for the couple minutes. - New episodes every Sunday at 6pm - Subscribe so you don’t miss the next one - Comment stories you want to hear and I’ll make it happen -Lets grow together Follow Jordan’s journey:Instagram - https://www.instagram.com/peth.store?igsh=bG02YnA2YjNxcnplTikTok - https://www.tiktok.com/@peth.store?_r=1&_t=ZN-93wpgwwqCH8Website - www.pethstore.co.ukFollow my journey: Instagram: https://www.instagram.com/realstartupstories.podcast?igsh=ODEzdHc2ejlqb2Z0 TikTok: https://www.tiktok.com/@jamesbusinessdiaries?_r=1&_t=ZN-93kHkrHcZok Youtube:https://www.youtube.com/@real.startup.storiesListening on the go Spotify: https://open.spotify.com/show/1rXVvO9UWOJiZPJvMv4pDi?si=TDlvmwUwTkuMTpQ9TI1Ysw Apple Podcasts: https://podcasts.apple.com/podcast/id1875759986 Amazon Music: https://music.amazon.com/podcasts/93c3acec-9da3-47c4-8ab3-baaeef44a983/business-diaries---real-startup-stories Business enquiries: [email protected]