Petra Fundová ~ Chip je skrytý drahokam, Elle moderující influencerka

from Aust · host Ondřej Aust

→ Celý rozhovor (51 minut) poslouchejte na HeroHero.co/AustDo tří let ponese online polovinu našich tržeb, plánuje Petra Fundová generální ředitelka české pobočky mediálního domu Burda. Kromě titulů letos koupeného vydavatelství Extra Online Media (v čele s Extra.cz) má cíli napomoci také chystaný nový web s recepty z BBC Good Food. V printu - a ve spojení s eventy - Burda nadále spoléhá na své vlajkové lodi, časopisy pro ženy Elle, Marianne a Apetit, a také na IT titul Chip. Petra Fundová přibližuje, jak dnes funguje Elle a co z ní dělá "šéfredaktorka nového typu", jak Marianne naplnila pojem "kupónová knížka" novým významem, jakou zkušenost udělala Burda s muži v čele titulů Elle a Maxim i jak pod Burdou funguje marketingová agentura C3.→ Celé epizody bez reklam poslouchejte na HeroHero.co/Aust

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This episode is 24 minutes long.

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This episode was published on December 6, 2023.

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