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Petra Pipková ~ Šéfka McCann Boost o strategickém plánování v Česku

EPISODE · Feb 22, 2023 · 21 MIN

Petra Pipková ~ Šéfka McCann Boost o strategickém plánování v Česku

from Aust · host Ondřej Aust

→ Celý rozhovor (58 minut) najdete jen na www.Aust.czDvě dekády vedla mediální agenturu MediaCom,  rok řídila mediálku Knowlimits, stála u zrodu Asociace mediálních agentur. Po pěti letech se vrátila ke strategickému plánování a vede novou divizi McCann Boost. Co by teď v branži uvítala? "Digitalizovat" televize, aby umožnily flexibilnější zadávání reklamních kampaní, a mít k dispozici víc průběžných dat o konzumaci mediatypů, zejména televize v kombinaci s internetem. Právě o stavu a vývoji strategického plánování mediální komunikace v Česku byl náš rozhovor, poslechněte si.→ Celé epizody bez reklam poslouchejte na HeroHero.co/Aust

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Petra Pipková ~ Šéfka McCann Boost o strategickém plánování v Česku

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