Pets: What’s a ‘pet-fluencer’?

From Instagram-famous dogs to viral kittens, pet influencers are revolutionising brand marketing with viral content and endorsements. It's a lucrative market in which companies are leveraging these furry celebrities to drive engagement and sales. We'll uncover why this trend is proving to be so profitable.(Image: Tika, an Italian greyhound, modelling canine fashion. Credit: Thomas Shapiro)Presented and produced by Deborah Weitzmann