PEX: Adrian Ruth, BBC

Recorded at PEX Europe, the Director of Spark (lean transformation and Sustainability at BBC, Adrian Ruth joins us to share that four years on the organization’s transformation program called Spark program is going strong. His remit is to ensure that the “phenomenal” and “very, very successful” organization meets the challenges coming at them on every front- changing audience demands, exponentially multiplying competition, etc. Adrian notes that most folks at the BBC are like him- they joined the organization because they’re passionate about the organization and they really want to delivery the best possible output on every platform and every genre to the audience.