PEX: An Lommers, ASML
from ????????? ???? 2012
An Lommers joins us and shares that the ASML business strategy is geometric in nature. “We set this pyramid as our strategy, and we divided our pyramid in three layers. And the lower layer is our highway, so we say we have to make an automated platform, being our highway, which can be complicated, but that highway is needed to go to the second layer. And the second layer is the layer of strong analytical people. And the third layer on top are their business partners, so basically the business partners are finance people that are business partners to the business. And that's how we drive the organization, so it doesn't matter where you were, you always have to adhere to the pyramid.” An notes that the organization is in the midst of a shift from a start-up culture which brought the enterprise to world leadership to a process organization, which is a culture shock. They have a lot of innovative engineers in that, so you need to move the organization. So we have them as integrated system and we also said, 'If you wanna do it, we have to make sure that we're on one platform, that every sector is basically using that platform.' So we are now changing that platform to an upgraded version to make sure that we have a full automated process, but also include continuous monitoring in that process.
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