Phantom Electric Ghost Interviews: Susan Coelius Keplinger: "The Art and Science of Storytelling in Marketing: How will AI change everything?"

Phantom Electric Ghost Interviews: Susan Coelius Keplinger The Art and Science of Storytelling in Marketing: How will AI change everything? Biography Susan is the founder of Force of Nature, a performance marketing and PE shop. Beyond starting stuff, Susan loves to chase wind and waves in Maui, or play with gravity in Olympic Valley, CA where she lives with her hubby Mark, and two Kiddos, Iver and Aysa. About Susan Coelius Keplinger Susan Coelius Keplinger is a tour de force in the realm of performance marketing. She is the founder of Force of Nature, a premier performance marketing and PE firm, laser-focused on transforming businesses through the potent amalgamation of data-driven strategies and compelling storytelling. A performance marketing rockstar at heart, Susan champions the power of data as the critical compass guiding businesses through today's complex marketing landscape. She brings a bold curiosity to her work, delighting in revealing the hidden truths that lie beneath a company's marketing stack. Her adept 'under the covers' diagnostics and strategic insights have empowered numerous organizations to optimize their operations and significantly elevate their performance. Susan's faith in the power of storytelling is the linchpin of her approach, believing that compelling narratives can illuminate data, inspire action, and deeply connect with audiences. Her success stories span globally recognized brands such as Ring, Molekule, and Gibson, where her data-driven methodologies have consistently delivered transformative results. But Susan is much more than her professional achievements. She is a mother of two, Iver and Aysa, and an unapologetic adrenaline enthusiast. When she isn't revolutionizing marketing stacks, you'll find her harnessing the forces of nature in her extreme sports pursuits. Downhill mountain biking, skiing, and kitesurfing are her sports of choice, with her dual residences in Lake Tahoe and Maui providing the perfect playgrounds. Susan's tenacity was evident early on. As a D1 soccer player at Northwestern University, she set a precedent for her unyielding pursuit of excellence. Her dedication culminated in USA Today naming her one of the nation's top college students in 2004. Today, she continues to be recognized as a trailblazer in her field, with the Fortune Most Powerful Women Community honoring her as a top emerging entrepreneur. Prior to Force of Nature, Susan founded Triggit, an ad technology company instrumental in helping industry giants like Booking.com, Home Depot, and Walmart leverage customer data for personalized ad campaigns. Following the successful acquisition of Triggit by Gravity4 in 2015, Susan co-founded Votes For Students, a non-profit organization dedicated to utilizing internet and email marketing for effective Get-out-the-Vote campaigns. In Susan, you find a rare blend of analytical prowess, creative flair, fearless athleticism, and entrepreneurial spirit. She stands as a living testament to the notion that life, like marketing, is a beautiful game of balancing data-driven strategy with a compelling story. Link: http://susanck.com/ Donate to support PEG free artist interviews: PayPalMe link Any contribution is appreciated: https://www.paypal.com/paypalme/PhantomElectric?locale.x=en_US Support PEG by checking out our Sponsors: Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription. The best tool for getting podcast guests:  Podmatch.com https://podmatch.com/signup/phantomelectricghost Subscribe to our Instagram for exclusive content: https://www.instagram.com/expansive_sound_experiments/ Donate to support PEG free artist interviews: Subscribe to our YouTube  https://youtube.com/@phantomelectricghost PEG uses StreamYard.com for our live podcasts https://streamyard.com/pal/c/6290085463457792