Pharma Talks: Bayer's Modular Content Transformation – Success, Challenges & AI's Role episode artwork

EPISODE · Feb 12, 2025 · 17 MIN

Pharma Talks: Bayer's Modular Content Transformation – Success, Challenges & AI's Role

from Pharma Talks

Join Nataliya Andreychuk and Dr. Viktoriia Tymoshenko, Senior Content Operations Manager at Bayer, for unfiltered discussion about Bayer modular transformation and its ripple effects across the organization.Is Bayer's modular content strategy a model for the industry? As Nataliya probes modular content development, Dr. Tymoshenko shares insider tips on navigating bold changes and reveals how AI technology is shaping Bayer's omnichannel marketing.Contact Viseven experts to elevate your marketing with AI: https://viseven.com/contact-us/Follow Viseven, Nataliya and Viktoriia in social media:https://www.linkedin.com/company/viseven/https://www.linkedin.com/in/andreychuk/https://www.linkedin.com/in/viktoriia-tymoshenko-259248b5/Find more on AI in pharma:https://viseven.com/ai-in-life-sciences/https://viseven.com/ai-enablement-services/https://viseven.com/digital-transformation-in-pharma/

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Pharma Talks: Bayer's Modular Content Transformation – Success, Challenges & AI's Role

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