Pharmacy Customer Journey with Health Information Australia QR Codes

On this episode of the Pharmacy View podcast, Scott talks with Simon Carroll, Director of Health Information Australia, as well as co-founder Ehealth Coach and of the charity Global Schools Partners. After briefly discussing Simon’s background in owning pharmacies Scott and Simon go through a detailed walkthrough of what Health Information Australia does and how it works. QR codes are provided to pharmacies (usually embedded in the shelf stripping on the aisles, so they can be easily accessed while browsing) which consumers can scan with their phones to be taken directly to digital brochures that provide detailed information about the most common minor ailments (ie. the common cold, hay fever, etc.) This information can be contained via that pharmacy’s own brand website if they have one, allowing them to brand the content their own way, or the QR codes can link to the Health Information Australia website instead.