Phenomenal Women: Art & Entrepreneurship - Creating a Market, One Pot at a Time with Albana Meta | EP22

What does it take to build a market for something people don't yet know they need? Albana Meta returned to Tirana after 12 years abroad and built Albania's first contemporary art café and pottery studio — not just a business, but a genuinely new idea about what people deserve access to.In this episode, Deepa and Albana get into the real work of cultural entrepreneurship: convincing people to show up, creating a space that gives people permission to make something, and what it means to build something countercultural in a city remaking itself at speed. They also talk honestly about what it takes to carve out space as a female entrepreneur; not as a story of struggle, but as a lived reality worth examining.This is a conversation about belief; in art, in people, and in the stubborn act of building something that didn't exist before you decided it should.Topics covered: creative entrepreneurship, building new markets, art and community, female entrepreneurship in Albania, Tirana's cultural transformation, the power of making.Do share it and better yet, start your own ADDA to talk about it!This is the first in our Phenomenal Women Series.For further information: Muzart Café: https://www.instagram.com/muzatartcafe/Tirana Pottery Studio: https://www.instagram.com/tiranapotterystudio/ The ADDA is brought to you by The Deep & Meaningful Consultancy.Host: Deepa MirchandaniMusic: Unreasonable World by Bernard Schimpelsberger (http://www.bernhard.co.at/)To find out more about the Deep & Meaningful Consultancy, to sign up for our monthly newsletter and also check out our Group ADDA sessions, please have a look at: https://www.deepandmeaningful.co.