Phil Knikght [Nike]. Du coffre de sa voiture à 50 milliards : L'histoire de Phil Knight

from Destins d'entrepreuneurs · host Destins d'entrepreneurs

Découvrez l'histoire extraordinaire de Phil Knight, fondateur de Nike, qui a transformé Blue Ribbon Sports – lancé depuis le coffre de sa voiture – en un empire de 50 milliards de dollars. De la quasi-faillite en 1975 à la création du logo swoosh pour 35$, jusqu'au partenariat légendaire avec Michael Jordan : voici comment Nike est devenu la première marque de sport au monde. 🎯 AU PROGRAMME : Vous découvrirez comment un professeur de comptabilité timide, qui n'avait jamais dirigé une entreprise, a bâti l'empire sportif le plus puissant de la planète. L'histoire de Phil Knight est celle d'un underdog absolu : vendeur de chaussures itinérant le week-end, trahi par son partenaire japonais, poursuivi par le FBI, et à quelques jours de la faillite totale en 1975. Pourtant, il a refusé d'abandonner. Vous découvrirez : Comment Phil Knight a démarré Nike en vendant des chaussures Tiger depuis le coffre de sa voiture lors de compétitions d'athlétismeLa trahison d'Onitsuka qui l'a forcé à créer sa propre marque en urgence Comment le logo swoosh a été créé pour seulement 35 dollars par une étudiante en designL'invention révolutionnaire de la semelle "waffle" par Bill Bowerman dans sa cuisineLe pari fou sur Michael Jordan qui a changé l'histoire du sport La guerre commerciale titanesque contre Adidas et comment Nike est devenu numéro 1 mondialLes crises financières à répétition et comment Phil Knight a survécu à chaque foisLa philosophie derrière "Just Do It" et ce que ce slogan révèle vraiment Cette vidéo vous montre que le succès n'appartient pas aux plus talentueux, mais à ceux qui refusent d'abandonner. #PhilKnight #Nike #Entrepreneuriat #SuccessStory #JustDoIt Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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Phil Knikght [Nike]. Du coffre de sa voiture à 50 milliards : L'histoire de Phil Knight

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