Phil Laufenberg 'Unpicking Henry Ford’s ‘A faster horse’ quote'

We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Today, I’m here with Phil Laufenberg, he’s the CEO at Practera, an education software company in Sydney, Australia. We’re discussing a quote that has been touted around in the product management circles for as long as I’ve been a product manager. That, my friends, is a really long time, it’s close to 20 years.  The quote is by Henry Ford, I’m sure most of you would have heard this quote before, it says, “If I’ve asked people what they wanted, they would have said a faster horse.” Now, there’s so much that we can talk about that, so let’s get started.Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Private Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/circle-community→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog+ Coming soon - JOB BOARD, FIND A MENTOR...and more________________________