Phil Steger - Mastering MN Whiskey

In this episode of Leveraged Storytelling, host Arick Wierson sits down with Phil Steger, founder of Brother Justus Whiskey—one of the most quietly revolutionary whiskey brands to emerge in years. Proudly born in Minnesota, Brother Justus is more than a whiskey—it’s a story in liquid form. As Arick explores in this episode, great whiskey isn’t just crafted, it’s told. Behind the name is a remarkable legacy: Brother Justus, a real Benedictine monk who, during Prohibition, helped Minnesota farmers survive by transforming their crops into something of enduring value. That spirit of resilience and ingenuity lives on in every bottle. Today, Brother Justus is gaining recognition not only across the United States but increasingly around the world as one of the most distinctive and respected American whiskeys. This is a conversation about craft, conviction, and the power of storytelling to turn something simple into something unforgettable.