Philip Squire: How Do Customers Want To Be Sold To?

It is wonderful to welcome back Dr. Philip Squire for a fascinating third appearance on the Exceptional Sales Leader Podcast. In this episode, Philip explores the evolution of sales mindsets, highlighting key findings from his ongoing research into sales values and behaviours. Not only do we revisit Philip’s groundbreaking doctoral research conducted over a decade ago, but we also share insights into his latest study which reflects on the transformations in sales values due to advancements like AI and shifts in the global marketplace. Philip delves into the four core positive sales mindsets; authenticity, client-centricity, proactive creativity, and tactful audacity, and how these have evolved, particularly in the face of new challenges such as AI integration into sales processes. He introduces the concept of “intellectual authenticity,” crucial for sales professionals today. Through riveting anecdotal evidence and real-life examples, Philip provides a roadmap for how sales leaders can harness these insights to elevate their teams into the winner’s circle, ultimately improving client relationships and business success. To connect with Philip and to learn more about his work, please go to: LinkedIn – https://www.linkedin.com/in/philipsquire/ Website – https://www.consalia.com/