PHIZZ CEO: ‘We should embrace competitors. One brand doesn’t build a category’

from Food Manufacture Podcast · host William Reed Ltd

PHIZZ backed healthy hydration long before the category entered the mainstream. In this latest episode of The Food Manufacture Podcast, CEO Daniel Cray reflects on a decade of building the business, scaling through challenging times, and why competition is a good thing.

Episode metadata supplied by the publisher feed · Published Jul 28, 2026

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PHIZZ CEO: ‘We should embrace competitors. One brand doesn’t build a category’

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