PHLUR, Modern and Intentional: with Owner and Creative Director Chriselle Lim

Chriselle Lim is a prominent “OG” fashion and beauty influencer known for her captivating, honest presence in the digital sphere. As a seasoned content creator, Lim has amassed a substantial following on various social media platforms, where she shares her expertise in styling, fashion trends, and beauty tips. After years of promoting and highlighting other brands, it was time for Chriselle's next venture, acquiring Phlur. Phlur develops modern fine fragrances, mindfully formulated and responsibly sourced that evoke a sense of memories, moments, and feelings that are universally shared and gender-neutral, promoting inclusivity. With Chriselle’s creative direction and developed “nose”, the brand continues to thrive and go viral.In this episode, Chriselle also discusses:How Chriselle took over Phlur and why fragrance is an extension of your personal styleThe development and story behind their iconic, viral scent “Missing Person”Why it’s “never too late” in life to do anything!Chriselle’s favorite scents, trends and what’s next for Phlur We hope you enjoy this episode and gain valuable insights into Chriselle’s journey and the growth of Phlur. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Phlur at www.phlur.com and on Instagram at @PhlurThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam