Phone spam is worth a massive $100B/year .... can custom verified caller visuals save old-fashioned phone calls?

Phone calls suck, right? It's always the IRS or your "bank" or some other scam. Well ... can a custom verified caller visual save phone calls? As in a guaranteed way to know who's calling AND WHY before you pick up? There's just way too much voice spam, so most people don't pick up calls from unknown numbers.  In this edition of TechFirst with John Koetsier we chat with First Orion CTO Mark Himelfarb about phone spam, verified visual caller IDs, and more. The question is: will it be good enough to save phone calls?