Physical vs. Digital with Mark Friedman

Digital commerce veteran Mark Friedman joins host Lindsey Buxman to kick off The Phygital Marketing Podcast, exploring where physical and digital retail intersect, and where the gaps still exist. In this episode, they cover: → How brands like Love Shack Fancy and Faherty nail the in-store experience → Why most marketers overvalue conversion rates → Why email and SMS strategies have stalled — and what "personalization" actually means to customers → How AI is already changing the way people shop and why it's about to reshape the in-store experience → What physical retail still does better than digital — and the one thing technology can't replace About Mark Friedman: Mark is a seasoned marketing executive with decades of experience leading e-commerce and digital strategy for some of the biggest names in retail, including Steve Madden, Eddie Bauer, Calvin Klein, and Speedo. He's the Founder of Details Interactive, a digital marketing consultancy.   🔗 Connect with Mark: https://www.linkedin.com/in/markbfriedman/ 🔗 Details Interactive: https://www.linkedin.com/company/details-interactive-llc/ 🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/ 🔗 Sotto: https://www.linkedin.com/company/withsotto/