PI: 08 A Journey in Time--Rx Drug Ads on TV

We are back... this time to talk about the history of how the Adequate Provision requirement is being fulfilled with DTC drug advertising on television. The 1999 FDA guidance didn't permit DTC TV ads—yet it's being described today by FDA as a regulatory "loophole". 🧐Spoiler: the first branded TV ad was actually in 1983, and the regulations' roots go much deeper.Virginia Foley and Jason Cober from ‪@complianceforward‬ take a trip down memory lane and discuss what DTC Television ads looked like before 1999 and how we got to today with the recently added (2023) CCN regulations.Whatever happens next, one thing’s for sure—policy decisions aren’t made in a vacuum, and understanding the history helps us see the bigger picture.