EPISODE · Feb 4, 2026 · 6 MIN
郫县豆瓣出海:从唐人街到世界餐桌
川菜之魂郫县豆瓣海外遇冷,面临“有品类无品牌”困境。借全球嗜辣与发酵食品热潮,及中欧地理标志保护机遇,它能否突破包装土、使用门槛高的痛点,通过B端铺路、C端借船及文化重塑,成为下一个世界级辣酱?
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郫县豆瓣出海:从唐人街到世界餐桌
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This episode was published on February 4, 2026.
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