Piacot építünk, nem pincét − Kezd beérni a magyar bormarketing stratégia

from Portfolio · host Portfolio

Miközben a világ borfogyasztása az utóbbi időszakban csökkent, a magyar borexport jelentősen bővülni tudott. A sikerhez nem kevés köze van a Magyar Bormarketing Ügynökség munkájának, amely átgondolt stratégia mentén segíti a hazai borászatok külpiacra jutását. Milyen nehézségekkel kell megküzdeni ennek során, minek köszönhető a pozitív trend és mitől függ, hogy hol lehet betörni az igencsak telített borpiacokra? Erről is kérdezzük vendégünket, Rókusfalvy Pál nemzeti bormarketingért felelős kormánybiztost.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Mar 24, 2026

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Piacot építünk, nem pincét − Kezd beérni a magyar bormarketing stratégia

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