Piaggios, Pizzas and Potential with Ruth Carpenter, Head Of Marketing at Pizza Pilgrims

Welcome back to another episode of the Stacked⁠ podcast, where we delve into the world of hospitality tech with industry insiders. In this episode, we had the pleasure of chatting with Ruth Carpenter from Pizza Pilgrims, a brand that's been serving up Neapolitan pizza with a side of fun and innovation.Ruth shared insights into how Pizza Pilgrims maintains its independent spirit and commitment to quality as it grows. With 24 pizzerias and counting, they're not just expanding their physical presence but also their digital footprint. Ruth discussed the challenges of finding tech solutions that enhance their operations without compromising the human touch that's central to their brand.We also touched on the success of their Pizza in the Post initiative, which kept the brand alive in people's homes during lockdown and continues to be a strategic tool for market expansion and customer engagement.Ruth emphasised the importance of culture at Pizza Pilgrims, highlighting their diverse and inclusive hiring practices and their efforts to keep the brand's original story and values at the forefront as they grow.As Pizza Pilgrims looks to open five new locations this year and another five the next, Ruth and her team are focused on ensuring that any new tech integrations align with their brand ethos and support their team on the ground.It was an enlightening conversation filled with laughter, insights, and a shared love for pizza. Stay tuned for more episodes where we bring you the latest and greatest from the world of hospitality tech.Enjoyed the episode?