Piattaforme di vendita di cibo e vino on-line: problemi e...

What this episode covers

La vendita di prodotti agroalimentari online attualmente rappresenta uno dei settori più dinamici nel panorama dell’e-commerce B2C italiano. Il canale e-commerce è peraltro sempre più sfaccettato ed i produttori italiani si confrontano oggi con la difficoltà di scegliere tra opzioni di cui non conoscono appieno le potenzialità ed i rischi legali e commerciali. Quali sono gli strumenti di vendita di cibo e vino online? Quali sono le opportunità nel mercato nazionale e all'estero? Si può immaginare di esportare i prodotti attraverso il canale online e quali sono i rischi? Come conciliare i canali di distribuzione tradizionali (agenti, fornitori, distributori) con i canali di distribuzione online? E’ possibile vietare ai dettaglianti di rivendere online i prodotti acquistati all’ingrosso a prezzi diversi da quelli consigliati? Per chi non vuole perdere la possibilità di commercializzare via web vino o altri prodotti alimentari, in questa sessione avrà modo di approfondire alcune delle principali tematiche mettendo a confronto le diverse soluzioni disponibili.

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 45 minutes long.

When was this Smau Academy episode published?

This episode was published on June 20, 2016.

What is this episode about?

La vendita di prodotti agroalimentari online attualmente rappresenta uno dei settori più dinamici nel panorama dell’e-commerce B2C italiano. Il canale e-commerce è peraltro sempre più sfaccettato ed i produttori italiani si confrontano oggi con la...

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