Piattaforme di vendita di cibo e vino on-line: problemi ed opportunità di un nuovo paradigma distributivo

from Smau Academy · host Carlo Rossi Chauvenet

La vendita di prodotti agroalimentari online attualmente rappresenta uno dei settori più dinamici nel panorama dell’e-commerce B2C italiano. Il canale e-commerce è peraltro sempre più sfaccettato ed i produttori italiani si confrontano oggi con la difficoltà di scegliere tra opzioni di cui non conoscono appieno le potenzialità ed i rischi legali e commerciali. Quali sono gli strumenti di vendita di cibo e vino online? Quali sono le opportunità nel mercato nazionale e all'estero? Si può immaginare di esportare i prodotti attraverso il canale online e quali sono i rischi? Come conciliare i canali di distribuzione tradizionali (agenti, fornitori, distributori) con i canali di distribuzione online? E’ possibile vietare ai dettaglianti di rivendere online i prodotti acquistati all’ingrosso a prezzi diversi da quelli consigliati? Per chi non vuole perdere la possibilità di commercializzare via web vino o altri prodotti alimentari, in questa sessione avrà modo di approfondire alcune delle principali tematiche mettendo a confronto le diverse soluzioni disponibili.

Episode metadata supplied by the publisher feed · Published Jun 20, 2016

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Piattaforme di vendita di cibo e vino on-line: problemi ed opportunità di un nuovo paradigma distributivo

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