Pick an audience and stick to it. The power of knowing your players.

Some games are for everyone, and some aren't. Picking an audience or developing a game for a specific target of players undoubtedly comes with its set of risks and benefits. Knowing them and understanding how they can impact the development cycle is key to a successful product launch. From qualitative analysis to statistical scanning, the power of numbers mixed with the power of trends and opinions can define the success or failure of a game. How we use the correct tools, and how they impact the decision-making process is the key to releasing a game that pleases the players. #GameAudience, #GameDevelopmentStrategy, #DataDrivenGaming, #GameSuccessFactors, #PlayerSatisfaction